HOW THE BUSINESS STARTED
Joshua Blewett is an artist who has been creating wood carvings and sculptures for 25 years. As a kid, he used to love drawing and painting. His stepfather is a wood carver and was the first professional artist he’d ever seen. Joshua used to help him with carvings and this type of influence helped grow his love for carving.
BUSINESS MARKETING & IDEAL CUSTOMERS
Joshua mostly finds his clients from word of mouth and referrals, but lately, he’s been using Instagram to market his work. Instagram is his favorite marketing channel since it’s incredibly visual. Aside from that, he also goes to carving shows and exhibitions.
CHALLENGES OF BEING AN ARTIST
One of the most challenging aspects of Joshua’s business is that each piece is handmade and a one-off. Remaking every piece to order requires an intense amount of precision and attention to detail. Getting logs for these carvings can also be quite a hassle. In addition to that, they’re heavy to transport or lift around, and it becomes difficult to make a carving out of them. One of the milling machines he uses is a 30 inch Granberg Alaskan sawmill.