Testimonials are the fuel that helps your wood business grow.
But how do you even get testimonials in the first place?
Every customer or client that you work with from when you’re finishing up cutting wood, or delivering and selling that piece, to loading up their truck should be giving you a testimonial.
It should be part of your standard operating procedures. If you did this, imagine how quickly you would build an army of testimonials that you can use on your website, brochures, YouTube channel or fliers.
So how do you get more testimonials?
Step 1: Ask.
Most sawyers, woodworkers, and lumber sales people just simply don’t ask.
Here’s the kicker: There is a magic time to ask. When they’re most excited.
Typically the same day or the next day after they’ve had time to use the product. This is usually when they’re raving about what you’ve done for them. That’s the perfect time to ask.
Simply say something along the lines of, “Mr. Jones, I’m so happy and thrilled that you loved working with us. We rely heavily on word-of-mouth referrals from happy clients or customers such as yourself. Would you mind telling a few friends and if they’re interested in my services we’ll be sure to take extra good care of them?”
Step 2: Share.
Mostly everyone is on social media.
Ideally in the process of consulting with the client before you work with them ask how they find out about you and what their social media platform of choice is.
Then when you’re done with the customer and the project ask to take a selfie with the customer to post to their own and your own Instagram, Facebook page, etc.
Ask them to use your custom hashtag when posting to social media. What’s a hashtag and what’s the benefit of it?
A hashtag is a hyperlink that connects everyone on social media talking about the same topic.
Using your own custom hashtag, when customers talk about you online you’re able to pull everyone using the same hashtag together in one place.
Then you can build social proof by streaming all the Tweets, posts, and photos of those using your hashtag in your lobby and on your website. There’s an app called Tint that does this for you.
You can also video tape them right when you’re done delivering the product or finishing the job. Do this with your phone, make sure the phone is horizontal and stand 3-4 feet away from them and ask the following questions “What was the best part about working with (name of your company?” Another prompt could be “Why should people work with (name of your company)?”
Step 3: Incentivize
Always check your state laws on what you can or cannot do for incentivizing customers for referrals. But if you are allowed to give incentives for referrals or posting testimonials to Yelp or Yellow Pages, I would create a referral program that has the option for a customer to choose between 1 of 3 high-perceived value gifts.
A great example of a high-perceived value gift could be a small custom wood product or a t-shirt with your logo on it. Then, if they like gifts 2 or 3, it’s more of an incentive for them to send you more customers.
Questions or comments? Post below!